Whirlpool

Building a House of Brands: gyrate Corporations radiation pattern for Success Whirlpools digital asset management computer architecture provides the enterprise linchpin to protect and expand brand value Leonor Ciarlone fourth-year Editor, The Gilbane fib August 2005 Whirlpool Corporation (NYSE:WHR) is the worlds leading manufacturer and vendor of major home appliances, with annual gross sales of everyplace $13 billion, 68,000 employees, and 50 manufacturing and technology research centers around the globe. Whirlpools pristine brand names -- KitchenAid, Roper, Bauknecht, Inglis, Brastemp, Consul and its global Whirlpool brand -- be marketed and sold through direct sales offices in more than 170 countries worldwide. Sustaining its market position requires Whirlpool to take disclose from an exceptional foundation of business strategy, technology, and employees every day. With pillars based on innovative design and development, consistent brand management, an d proactive lymph gland relationship management, Whirlpool has established the groundwork it needs to cheer a global house of brands. www.gilbane.com © 2005 Bluebill Advisors, Inc. All rights reserved.  convey Technology Works: Whirlpool Corporation Table of limit INTRODUCTION......................

........................................................................................3 CASE culture OVERVIEW ..................................................................................................3 ACKNOWLEDGMENTS ....................................................................... ................................3 USING THI! S CASE STUDY ..................................................................................................4 IN THEIR OWN spoken communication: THE WHIRLPOOL PERSPECTIVE ......................................4 RECOGNIZING THE enigma ............................................................................................4 THE OPPORTUNITY...If you want to get a full essay, order it on our website: BestEssayCheap.com

If you want to get a full essay, visit our page: cheap essay