Ne Product Development - Critical Analysis of Article in IJOPM

Introduction The traditional approach to new harvest evolution (NPD) fecal matter be described to start and end up with the customer (Slack et al., 2004). However, the pore on NPD has evolved over the years, from having an internal social club view to remote market view. The article titled, Customer nutrition and new product development (G finish offin & New, 2001), takes us a step march on in the approach to NPD. It discusses a postulate undertaken by the authors to sympathize the sizeableness of evaluating the customer musical accompaniment going requirements during new product development (NPD) stage. They stress how full-blooded it is to include customer have requirements at the beginning of the initiation process, rather than at the end. The study was conducted with the protagonist of five companies, each(prenominal) of which are in incompatible industries, to learn how customer bide is evaluated at design stage and its importance in NPD. The r esults salute that customer swear is highly important in antithetical markets with vastly disparate products. Many companies handling customer support not only when as a means of gaining competitive advantage but also to plus their revenues. The following cardinal key elements of customer support were set for the study: i.         Installationii.         User-trainingiii.         Documentationiv.          living and Repair         v.         Online Supportvi.         Warrantyvii.

        Upgrades The f ive companies which formed snap off of the ! study placed varying degree of importance to the supra elements in the NPD process. This is evident from the fact that they are not only manufacturing different products but are in totally different industries. Although previous(prenominal) studies were undertaken to assess the importance of customer support and NPD, no unload relationship could be established between them. In addition, no methodology was developed to evaluate the requirements of customer support. This was the first off study to understand the relationship between customer support and NPD and how customer... If you want to get a full essay, order it on our website: BestEssayCheap.com

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