Classic Airlines & Marketing

* * * pure Airlines and merchandise * MKT571 * August 8, 2011 * Instructor: Rebecca Henke * * unequivocal Airlines and Marketing upright Airlines is cardinal of the five largest airlines in the world. Serving more than 240 cities with all over 375 jets, Classic Airlines is responsible for more than 2,300 flights daily. This is an astonishingly full(prenominal) function precondition the war-ridden environment of the airline industry. However, the true volume of customers does not ensure company survival in todays economic market. A companys survival in todays economy is change state increasingly pendent upon the customers level of satisfaction. This is where the concept of merchandise enters the picture. harmonise to Kotler and Keller, marketing management is the art and science of choosing manoeuver markets and getting, keeping, and maturation customers through creating, delivering, and communicating superior customer a ppreciate (2006, p. 6). Whereas Classic Airlines is still technically making a profit, it has seen a repose in the number of loyalty and repeat customers. If Classic Airlines wants to confront successful, a successful marketing plan in this competitive environment would be strongly encouraged. Many challenges put one over begun to set upon Classic Airlines.

One of the main challenges is that Classics bloodline share price has decreased by 10% in the past 12 months. Combine that challenge with a learn low for employee morale, a decrease in the number of customers enrolled in the companys reward program, an incre asing represent of fuel, and a declining nu! mber of travelers in general because of security and sanctuary fears, it is to be expected that managers at Classics Airlines realize the need to get be by 15% in all areas over the coterminous 18 months. Classic Airlines needs to make changements to change magnitude its profits, employee morale, and improve customer satisfaction and loyalty. These goals can be achieved by flavour at marketing, the challenges the airline is...If you want to get a honorable essay, order it on our website: BestEssayCheap.com

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