Different strategies Essay Example for Free

Different strategies EssayUsing guidelines on viewing, interpreting, and evaluating visual imagery, examine a visual image for its meaning. Develop a scripted analysis and evaluation of the image. The image viewed is that of a building plan of the library. The image contains lines and boxes and labels of the different sections of the building. The image is presented as a whole and viewing it as pick out sections would likely destroy the meaning of the image. The image also communicates to the viewer the whole structure of the building and one viewing it can identify his/her spatial muddle in the building. The image is able to tell the viewer that the building is large, has several entrances and exits, it also tells one the neargonst comfort room, librarians desk and where a special(prenominal) book, journal or material is located. Generally, the image is simple and straightforward and is able to communicate to the viewer important information about the library. Explore how dif ferent textual matters get hold of different reading strategies. Select a novel chapter, a textbook chapter, a magazine article and a web page, and engage each text and take appropriate notes. Then, reflect on how the different texts call for similar and different strategies.Taking notes when reading a chapter from a novel is difficult to do, its that we have been trained to read a novel as a complete story, and the notes I had were incomplete and did not really tell me what the story is about, it was entirely a set of conversations I found interesting. Reading a textbook chapter is different because it contains a lot of information and the text is arranged to focus on one topic, hence my notes were many and upon reading it, it was actually a summary of the textbook chapter. A magazine article calls for light reading, and unless one is really spirit for specific information, nothing is there for me to take notes.Most of the information in magazine articles is commonsense and opi nionated and one is moved to argue against the article or agree with it. Reading a web page is similar to the magazine article, however, one notices that the message is incomplete or there are more articles cerebrate to it that taking notes is impossible but one web page leads to another. Reread one of your recent essays. How does the paper show that you thoroughly understood your subject, met the needs of your audience, and achieved your writing purpose?I believe that my essay was able to communicate that I had a good understanding of my topic because the thesis statement was focused and enabled the reviewer to identify the direction of the essay. Moreover, the essay provided a brief but information-rich discussion of the topic and its background. Then it proceeded to present my arguments and it was backed by existing information from accepted sources. I also was able to provide an alternative argument so that the reader would be given the opportunity to agree or disagree with m y arguments.I then finished it with a short summary and conclusion and an invitation to the reader to engage in the same. Review the wording of a recent writing assignment. What are the key words, restrictions, and options? What does the description tell you about the purpose, audience, form, and assessment of the writing? What strategies from this chapter would you use to get started? A recent writing assignment I completed was the personal essay about the most influential person in my life. The key words for the assignment were influential person, inspiration and learning.Since it was a personal essay the totally restrictions was that names should not be used, although one could identify the relationship of the person to the writer. The option given was that in the event that one could not identify a person, then it could be a personal experience. The writing assignment implied that it was going to be a personal essay that the use of first person is allowed and that it was daily and emotional and the purpose is to share with readers a very personal part of my life. I would be able to use the brainstorming exercise, as well as the dialogue writing and how to convey emotions in what we write.

Should The Death Penalty Be Abolished? Essay

Should The Death Penalty Be Abolished? EssayThe goal penalty is the act of punishing some peerless to remainder for an offense. Questions piss been arisen to whether demise penalty should be abolished in countries around the world. The pros and cons of death penalty.Therefore, the goal of this research field of operations is to look at both sides of the arguments of death penalty. It starts off with the interpretation of death penalty and the different types of death penalty. Interesting issues are brought up like the wrongful executions, death penalty being deterrent to offense and the alternatives to death penalty. There are evidence to both sides of the argument in whether the death penalty should be abolished or non.Based on the investigation that is carried out which evaluates the causes, effect and focussings to solve the question of death penalty, the many reasons for why death penalty should be abolished is being proven and thus concluding the thesis statement.When the newsworthiness death penalty is used, it coerces yelling and screaming from both sides of extremist. One side whitethorn say deterrence, while the other side may say, but you may execute an innocent man.Death penalty is defined as the killing of a person by judicial process as a penalization for an offense. To mean solar day, one of the more or less debated issues in the Criminal umpire System is the issue of capital punishment or the death penalty.There are 8 types of death penalty practiced in an official capacity in the modern world. Lethal injection is the practice of injecting a person with a fatal process of drugs for the express purpose of causing an immediate death. Gas chamber executions are where the prisoner is strapped to a chair inside a sealed gas chamber. The executioner (standing outside of the chamber) pulls a lever dropping potassium cyanide pellets into a vat of sulfuric acid, flooding the chamber with lethal hydrogen cyanide gas. The galvanizing chair is also another common form of capital punishment. The prisoner is s puddled, strapped to a chair, and fitted with electrodes attached to conductive spongesone on the head, one on the legcreating a instantly current. The prisoner is then hooded. The executioner pulls a switch, and 2,000 volts race through the prisoners body as the internal body temperature approaches 140 degrees. Executions by firing squad deeds on strapping the victim to a chair with five sharpshooters aiming at the victims heart and solely five pulling the trigger. There is also death by hanging. The prisoner stands on trapdoor, and a rope descends from a wooden beam overhead. The rope is fastened around the prisoners neck in a Hangmans noose, which tightens when pulled upon. The executioner pulls a lever opening the trapdoor and dropping the prisoner, who ideally dies quickly due to a broken neck. Death by stoning is arguably the worlds oldest form of execution. The prisoner is inhumed either up to his waist (if male) or up to her shoulders (if female) and then pelted with stones by a crowd of volunteers until obviously battered to death. Death by beheading is believably the just about humane form of punishment. The victim is restrained, usually forced to kneel, and the executioner removes the head by way of a sword or knife. Lastly, crucifixion is an superannuated method of painful execution in which the condemned person is tied or nailed to a large cross (of various shapes) and left to hang until dead.Aim of report. The purpose of this report is to investigate the factors on why death penalty should be abolished and the many reviews on death penalty by the masses all around.This study draws on information gathered from various Malaysian and international articles, World Wide Web sites and video documentary.2.0 Why are some people for the death penalty?There are a number of reasons on why some people are for the death penalty although majority is on the way of abolishing it. Some sees it as a way to better yet end the crime rates around the world.2.1 Capital punishment holds the criminal accountable for his/her actions. Justice requires punishing the guilty even if only some can be penalise and sparing the innocent, even if all are not spared. Morally, justice must always be preferred to equality. Justice cannot ever permit sparing some guilty person, or punishing some innocent ones, for the sake of equality-because others keep back been spared or punished. In practice, penalties could never be applied if we insisted that they can be inflicted on only a guilty person unless we are able to make sure that they are equally applied to all other guilty persons. Anyone familiar with the law enforcement knows that punishments can be inflicted only on an unavoidable shakiness selection of the guilty (Bedau, H., 1977). Irwin Isenberg (1977) said, when you kill a man with premeditation, you do something different than stealing from him. I favor the death penalty a s a way out of justice and human dignity even apart from deterrence. The penalty must be appropriate to the seriousness of the crime (p. 135).2.2 Prevents recidivism. The death penalty protects the public from the most heinous criminals and it also protects us from psychiatrists, judges, parole boards, and celebrities who can too easily be hoodwinked by a practiced con-man determined to win his freedom in order to continue his criminal career. People on death row are unable to get out of prison and are waiting for the day they are put to death. Once they are put to death, there is absolutely no recidivism to worry about.2.3 Death penalty is a deterrent to crime. If we do not know whether the death penalty will deter others, we will be confronted with two uncertainties. If we have the death penalty and achieve no deterrent effect, than, the flavour of convicted murderers has been expended in vain (from a deterrent point of view)-here is a net loss. If we have the death sentence, an d deter future murderers, we spared the lives of future victims-(the prospective murderers gain, too they are spared punishment because they were deterred). In this case, the death penalty is a gain, unless the convicted murderer is valued more highly than that of the unknown victim, or victims (Carrington, F., l978).3. Why do some people oppose the death penalty?Majority of people oppose the death penalty as it brings more disadvantage to advantage.3.1 The wrongful executions of an innocent person. Unlike all other criminal punishments, the death penalty is uniquely irrevocable. Although some proponents of capital punishment would argue that its merits are worth the occasional execution of innocent people, most would also insist that there is little likelihood of the innocent being executed.In Georgia in 1975, Earl Charles was convicted of murder and sentenced to death. A surviving victim of the crime erroneously identified Charles as the gunman her testimony was beared by a jail- house informant who claimed he had heard Charles confess . Incontrovertible alibi evidence, wake that Charles was in Florida at the very time of the crime, eventually established his innocence but not until he had fagged more than three years chthonian death sentence. His release was owing largely to his mothers unflagging efforts.(35)3.2 The high cost of the death penalty. It is sometimes suggested that abolishing capital punishment is unfair to the taxpayer, on the assumption that animation imprisonment is more expensive than execution. A murder trial normally takes much longer when the death penalty is at issue than when it is not. Litigation be including the time of judges, prosecutors, public defenders, and court reporters, and the high costs of briefs are mostly borne by the taxpayer.3.3 The victims families perspectives on the death penalty. Numerous families and loved ones of murder victims support alternatives to the death penalty for many reasons, includingThe deat h penalty process is a traumatizing experience for families, often requiring them to relive the pain and suffering of the death of their loved one for many years. Life without parole provides certain punishment without the endless reopening of wounds.3.4 Inadequate legal representation. Almost all defendants in capital cases cannot afford their own attorneys. In many cases, the appointive attorneys are overworked, underpaid, or lacking the trial experience required for death penalty cases. There have even been instances in which lawyers appointed to a death case were so inexperienced that they were completely unprepared for the sentencing phase of the trial. Other appointed attorneys have slept through parts of the trial, or arrived at the court under the influence of alcohol.3.5 Alternatives to the death penalty. In every state that retains the death penalty, jurors have the option of sentencing convicted capital murderers to purport in prison without the chance of parole. The s entence is cheaper to tax-payers and keeps violent offenders off the streets for good. Unlike the death penalty, a sentence of Life without Parole also allows mistakes to be corrected.3.6 Religious perspectives on death penalty. nearly people are living with their own beliefs or religions though there are minorities of people who are free-thinkers. Almost all religions around the world inclination executions as immoral. Among them are Christianity, Buddhism, Jewish, Islam and Judaism .4.0 There are better methods to punish the offenders than death penalty. Death penalty can be too cruel to punish the offenders and no one should take the life of others other than God. Despite this, offenders are not excused from being punished for what they did to others as they still need to be punished but just with other alternatives to the death penalty.4.1 Life imprisonment without the possibility of parole plus restitution. The most popular alternative to the death penalty is life imprisonmen t without the possibility of parole plus restitution. This alternative not only costs much less than capital punishment, but also keeps the criminal in jail for the rest of his life so he cannot return moxie to orderliness. Restitution means that while the prisoner is in jail, he will be put to work with all the money made going to the family of the victim.4.2 Prison with parole. The average sentence for someone convicted of murder is twenty years. The average time spent in jail for a convicted murderer before being released is around 8.5 years. These numbers mean that most murderers do receive parole and go back into society. John DiIulio writes that even though some paroled murderers remain dangerous, the vast majority of them never commit another murder or violent crime. Many have not only gone straight but have continued paying their debt to society by making post-release restitution, manning youth and community outreach centers that work with teen felons, and more (Wall St reet Journal, Dec. 15, 1997).4.3 Reformatories. Reformatories are used to reform criminals working with the physical, mental, and moral issues of their inmates instead of just punishing them as we would in jails. They put their offenders to work for society and try to turn their lives around, so they can live a normal life in society. A good use of this method would be for juveniles on death row. This alternative to the death penalty is a more practical solution, rehabilitating criminals instead of just punishing them.

Functionalism, weberian and postmodern theories of class

Functionalism, weberian and postmodern theories of divideKarl Marx developed the idea of Marxism between 1818 and 1883. He believed that the derriere of pattern was driven by the mode of production and that class division in society was establish on economic power, With the workers, the p exercisetariat, being ruled and used by the ruling class, the bourgeoisie.Marx described the Proletariat as being the subordinate class who sold their labour power to the ruling class, the Bourgeoisie. The proletariat made their lively by running(a) for profit qualification companies where they had no power over business decisions. On this basis Marx tell society was in continual conflict, with an nonequivalent relationship between the rich and poor where the poor were exploited. Marx said that the relentless pursuit of profit was at the heart of the conflict that he called Capitalism. The surplus wealth made as a result of profit, staying with the Bourgeoisie. The workers were exploited to increase profit with longer working hours and harder working conditions in order to produce as lots profit as possible for the wealthy. The workers did not benefit from this profit. Marx believed the working classes suffered from false class-consciousness. They were brainwashed and did not realise that they were being exploited and being fooled by the media and knowledge into believing capitalism was fair. However, Marx believed that society would eventually become polarised leading to two extremes with rich and poor leading very disparate smellstyles, having very different life chances and opportunities to education and health, so that eventually the workers would revolt and start a revolution.A comment of the Marx surmisal of companionable class is that his view was too deterministic. He limits his theory to the idea of economic power and the relationship between the Proletariat and the Bourgeoisie. However there are numerous opposite conflicts in society such as religion , nationality and gender. These conflicts give the sacknot be explained in terms of economic power. Marx made predictions that have not come true such as a life of poverty for the working classes. This has proved false. Living standards for the working class have improved with the introduction of the welfare state and the compulsory education system. These benefits have given the working class better life chances, with the opportunity to gain a profession and become socially mobile, thus the Middle class has grown. Marx overly predicted that communism would eventually commute Capitalism. This has not happened and in Eastern Europe communism has been rejected. We could alike argue that rather than the working class being brainwashed into a false class-consciousness, they could really be sensibly reconciled to capitalism, where they can earn a decent days wage for an honest days work without the responsibility of making strategic decisions whilst still able to maintain a good st andard of living for their family. Also, voting rights and trade unions have given the working classes more power and play than that predicted by Marx.Marx also predicted that their would be a revolution, however the working classes were more interested in improving their own catch up with and working conditions than overthrowing the Bourgeoisie. It could be that we sustain this stratification because we see the benefit of where that economy supports our modus vivendi no matter what our class.Another theory of social class is the functionalist described by Emile Durkheim 1858-1917 this theory is based on a value consensus with shared values and norms creating harmony, integration and equilibrium. Functionalist do not recognise the Marxist view of a society in conflict. Durkheim purpose that social stratification is positive and beneficial to social order, comparing society to the human body with each class like an organ of the body, having an important role essential for overall well being. He saw the basis of class as a meritocracy where society is based on a reward system. We soak up merits for achievements based on our incomes and status, educational ability and occupation with society existing of high and low achieversDavis and Moore 1945 support the Functionalist approach theory stating that social stratification exists in all humans societies, such as the family and religion and so therefore it must be functional and beneficial. Davis and Moore believe that social stratification is a overdress by which the most important roles are filled by the most qualified person. They defined functionalist importance according to the uniqueness of the position and the ability of others to make the task. Therefore doctors are judged to be more important than nurses as doctors would be able to take on the role of a nurse but nurses would not be able to do the job of a doctor. Davis and Moore also believed that by awarding unequal rewards people will continue to work hard to musical accompaniment these rewards and not loose a particular lifestyle and all the trappings that come with it such as home, car and holidays.Tumin was a critic of this analysis. He said that certain functions in any society are more important than others. How do we know which functions are more important and who makes that decision? He also argued that people could be attracted to jobs for reasons other than high financial reward and status, such as job satisfaction and a sense of duty and service.Another criticism of the functionalist theory could be that nurses do a very important job and are not rewarded accordingly and that we have people in positions of power, earning high salaries, that do not deserve such status and salary. Entrance in to high status and salary professions such as law and medicine are much limited to those with access to the best education, often private, and the most expensive Universities therefore keeping all the power and wealth within a certain class, those who already have wealth and power.The majority of positions in our Government the people in power are held by people that attended the top private schools in the country. With the present economic climate there is real resentment for the unequal distribution of pay and wealth and anger grows at fat cat levels of pay and the huge bonuses paid out to company directors and those that work in the finance sector.The functionalist approach ignores the dysfunction of stratification, in that poverty is a major problem for many people with a negative impact on life chances such as health education, mortality and family life. This poverty traps them in a certain lifestyle with limited opportunity to improve life chances.Max Weber 1864-1920 proposed a different theory on social class called Weberianism he introduced the idea of social class being linked to marketability. Weber agree with Marx that social inequality resulted from a struggle for scarce resources in society (Moore et al 2006). He agreed that this struggle was mainly concerned with economic recources, however he introduces a third dimension such as status and semipolitical power. We can discern with this idea by looking at powerful trade union leaders such as Arthur Scargill who would see themselves as staunchly working class, whilst memory a position of great power and influence. Weber believes that society can be competitive with individuals able to fight for economic gain status and political power (Moore et al 2006).Weber divided society into seven different classes of hierarchy with an upper class at the top and an underclass at the prat but does not distinguish clearly between the classes. Weber believes it is hard to define as people may be untruthful about their wealth and that we have varying degrees of power of control at different times. The identity tags of a certain class are more available to all, such as new cars and holidays. The working classes may obtain these expe riences and material possessions on credit however that would not be clear to someone looking on from the outside, making it harder to be placed in a particular class group. Weber also recognised the importance of social networking as a means of gaining a particular lifestyle. Groups such as the Masons offer this as people from different professions as diverse as doctors and plumbers get together to support each other with a system of favours, supporting the saying its not what you know its who you know.Max Weber predicted that society would be become more fragmented with the many different layers of class. This contradicts Marx who believed that society would become polarised with just two extremes of rich and poor.The main criticism of the Weber theory is that he underestimates the importance of class divisions in society. Weber also ignores the link between status class and political power, which is evident when looking at the social class of those who hold positions of power in our country today. all told are mainly middle or upper class from a privileged background of wealth and private education.A more recent credit line has been put forward by Paluski and Waters (1996) who believe that class is dead. This view is called Postmodernism and they believe that profound social changes such as globalisation means that class divisions are now actually status divisions. This is a very different way of defining society. It is believed that society is now too fluid and diverse to be able to define our identity and behaviour by a class system. We must understand the role of consumerism and the world media in shaping our identity. Postmodernists believe that we can buy the image that we wish to portray and this then becomes our identity. Polemus (1997) believes that we now live in a pick and meld society where there is a mix of so many identities that it becomes impossible to pigeon hole people into a particular class.

Customers Satisfaction Services

customers Satisfaction ServicesINTRODUCTIONOrganizations bring on been increasingly concerned in retaining existing nodes while targeting non-clients measuring customer gratification authorizes an indication of how successful the organization is at providing fruits and/or profounds to the marketplace.Customer expiation is an double and abstract concept and the actual manifestation of the state of b littleedness will vary from soul to person and product/service to product/service. The state of satisfaction depends on a number of both mental and physical variables which correlate with satisfaction behaviors such as return and recommend rate. The level of satisfaction disregard also vary depending on some other options the customer may have and other products against which the customer can comp atomic number 18 the organizations products.Beca design satisfaction is basically a psychological state, c ar should be throngn in the effort of quantitative valuatement, althou gh a large quantity of seek in this area has recently been developed. Work do by Berry, Brodeur between 1990 and 1998(1) defined ten Quality Values which influence satisfaction behavior, further expanded by Berry in 2002 and kn throw as the ten domains of satisfaction. These ten domains of satisfaction include Quality, Value, Timeliness, Efficiency, Ease of Access, Environment, Inter-departmental Team acidulate, Front line Service Behaviors, Commitment to the Customer and Innovation. These factors are emphasized for continuous improvement and organisational change measurement and are nigh often utilized to develop the architecture for satisfaction measurement as an integrated model. Work d unriva conduct by Parasuraman, Zeithaml and Berry between 1985 and 1988 provides the basis for the measurement of customer satisfaction with a service by using the scatter between the customers expectation of performance and their comprehend experience of performance. This provides the measur er with a satisfaction gap which is objective and quantitative in nature. Work done by Cronin and Taylor propose the confirmation/disconfirmation theory of combining the gap described by Parasuraman, Zeithaml and Berry as two diverse measures (perception and expectation of performance) into a single measurement of performance according to expectation. According to Garbrand, customer satisfaction equals perception of performance divided by expectation of performance.The usual measures of customer satisfaction involve a survey (2) with a puzzle of statements using a Likert Technique or scale. The customer is asked to evaluate for to each one one statement and in term of their perception and expectation of the performance of the organisation being measured.To efficiently underwrite with customer satisfaction, coordination of all departments of a company, from the marketing to the human resources, operations and financial departments is non only critical, but they should also be i nvolved in the process.The goal of this report is to reflect on the customer satisfaction in all the processes and operations at the NIKE, Inc. The focus will be on the numerous systems and activities set up by the company to meet overall customer satisfaction. However, it would be of great relevance to firstly investigate who is a customer in worldwide and what is the nature of customer service. A literature review on customer satisfaction and an assessment of the business environment will then follow. Secondly, an analysis of customer satisfaction through the various processes and systems established at the NIKE, Inc. will be undertaken. In a third chapter, an evaluation of customer satisfaction at the BMW theme in relation to the theories will be carried out. Finally, a conclusion and recommendations will follow.Company BackgroundNikes HeritageNIKE, pronounced NI-KEY, is the file draw extensioned goddess of victory according to Grecian mythology. She sat at the side of Zeus, the ruler of the Olympic pantheon, in Olympus. A mystical presence, symbolizing victorious encounters, NIKE presided over historys earliest battlefields. A Greek would say, When we go to battle and win, we say it is NIKE. Synonymous with honored conquest, NIKE is the twentieth century footwear that lifts the worlds greatest athletes to unexampled levels of mastery and achievement. The NIKE swoosh embodies the spirit of the winged goddess who inspired the well-nigh courageous and chivalrous warriors at the dawn of civilization. (from Nike Consumer Af beauteouss packet, 1996)The SwooshThe SWOOSH logo is a graphic design created by Caroline Davidson in 1971. It re pass ons the wing of the Greek Goddess NIKE. Caroline Davidson was a student at Portland State University in advertising. She met Phil Knight while he was teaching accounting classes and she started doing some freelance work for his company. Phil Knight asked Caroline to design a logo that could be placed on the side of a shoe. She handed him the SWOOSH, he handed her $35.00. In shape of 1972, the first shoe with the NIKE SWOOSH was introduced. (from Nike Consumer Affairs packet, 1996)HistoryNike was founded in the year of 1968 by Philip H. Knight, who is up-to-the-minutely the Owner, Chairman, and CEO of the company. Phil Knight completed his education from the University of Oregon and the Stanford credit line School by 1962, (Moore, 128). As an aspiring young business man, he decided to travel to Japan and speak to the president of Tiger shoe. He presented himself as an American distributor of athletic equipment when he actually had nonhing. He was pretty sneaky, however, he got what he wanted and began selling running shoes under the name of Blue Ribbon Sports (BRS). Once he became bored with selling shoes at sporting events from the back of his truck, he began producing his own athletic apparel, (nike/history.htm). He renamed his supposed company Nike and hoped for the best to happen. Withi n the first year, he sold $8000.00 worth of shoes and only received a $250.00 profit, (nike/history.htm). After some time, Knight morose to his old coach from school, Bill Bowerman, for advice on what to do undermentioned. Phil Knight wanted Nike to stand out above the rest. Once Bill Bowerman came up with the idea for having handgrip on the bottom of shoes, Nike had finally made its mark, (nike/history.htm). The Nike Waffle Trainer s similarlyd out and made Nike the most unique shoe company of the 1970s. By the year of 1979, Nike was the most well-known shoe company in the world. They no daylong proficient sold shoes but sporting equipment as well. However, the joy of being on top came crashing down when Reebok surpassed Nike with the aerobic phase in athletics. In order to maintain the reputation of Nike, the worlds best shoe corporation, Nike struck back by diversifying their shoes for different kinds of sports activities. Nike continued to rise in success throughout its pr osperity by signing famous sports players ( ex. Michael Jordan) and using intelligent advertising tactics, (nike/history.htm). Today, Nike is a intravenous feeding billion dollar business that has had its ups and downs. As of now, Nike is having difficulties with the publicity it is receiving about its labor practices in China, South Korea, Indonesia, and Vietnam.Chapter 1 Theoretical aspects of customer satisfaction1. The concept of customer in generalA customer refers to individuals or households that purchase goods and serve generated within the economy. The word historically derives from custom, meaning habit a customer was somebody who frequented a special(prenominal) shop, who made it a habit to purchase goods in that location, and with whom the shopkeeper had to maintain a relationship to keep his or her custom, meaning expected purchases in the future.Customer involve may be defined as the goods or services a customer requires to achieve particular goals. Different as k are of varying importance to the customer. Customer expectations are influenced by cultural values, advertising, marketing, and other discourses, both with the supplier and with other sources.Both customer needs and expectations may be determined through interviews, surveys, conversations, data mining or other methods of collecting information. Customers at times do not have a clear soul of their needs. Assisting in determining needs can be a valuable service to the customer. In the process, expectations may be set or adjusted to mark to known product capabilities or service.1.1 Customer ServiceCustomers are the essential to the business. Basically, the business makes profit from the product sales, so it depends how many customers purchase the companys products. Recently, most of firms are not only to focus their products decoration and bell, but also pay attention to the those customer whom buy the products. For instance listen with take ining, ask questions, apologize, take fair and corrective action and remain courteous to the customers.The profit of a business increase markedly the more(prenominal) loyal, long-standing customers it has. Therefore, it is crucial to provide an excellent service to soak up and keep the customer.To begin with, a customer who is a person or business buying goods or services from another. And the customer service is religious serviceing and load-bearing(a) the customer before, during and after they purchase the product. Normally, the customers can be broken into to two types categories external and internal. External customers are who buy goods or services that are not employed by or combined with the business selling the goods or providing the service. Internal customers which means the people within an organization to whom work is passed or to nervous impulse a service provided. The four basic aims for the customers are, what they want, when they want, where in that respect want it and what price they willing to pay.Nowadays, the customers service is quite pregnant to a firm, because of the following reasons. First one is to make the business profitable of course, it is most important principle to a firm. The second reason, it is differentiation with other competitors. In a market, may be have many of firms produce the products almost the same style, same eccentric and same price. so, the customers index depends the which firms can be provided good service, and this can be helped them to make a decision to buy which brand of product. Beside that above two reasons, if the company provides the excellent services to the customer, who will come back. This is the key for a firm to live longer in a competition market. How many customers will do repeat business with company according to how better services they can obtain. Lastly, as the analogous reason with second one, which is increasing competition in the market. Especially, currently most of Mutil-company joining into the domestic econom ic, therefore, the firms really needs to keep their good customer service that not going to be eliminated by the market.Customer services are so crucial to any company, hence, there have some ways that to provide an excellent customer service. First of all, responding any questions from customers. Whatever from the customer calls, E-mail and letters. Customers have higher requirement of response time. If the customer will not be answered quickly, they may think that they are not important and have been ignored and start to move to other company. One example, like UGR company, we have three groups each week and many sales people to do the same job, which is responding the customers E-mails or letters. However, due to the improper manage, lots of letters and E-mails response to one customer too many times, in contrast, other customers have been ignored. As a result, the company will lose the business with those customers.Secondly, understanding the customers need, such as satisfy cust omers frantic satisfaction. There are 4 main points that the enterprise should achieve to satisfy customers emotional needs. Fist one is making the customers tint to be understood. This depends on the communication between the company and clients, like a good listener, it lets the customer odour nothing is hindering between their and the company. The second one is to feel welcome. They like to feel that you are happy to see them and that they are important to you. Welcome delivery the image about that the company is happy to see them to the customer. Then the customers need to feel to be important. Ensuring that every customer feels that they are attached importance. To feel important can increase the goods that are consumed by every customer, because they feel the company value them. Finally, the company should supply a comfort environment to the customer, such as good decoration, a nice music, some soft seats to sit and cupful of drinks. All of these images not only make the customers have a happy mood, but also give them a feeling of that the company can take care them properly.To be a great people is other point. For example, speak to people, smile, be friendly and helpful, call people by name, enjoy yourself, be tangible ,be considerate, be thoughtful, be willing and be generous. Sometimes, I do not want to buy something from shop, however, the staffs make me feel they are polite and have a beautiful smile. Therefore, I change my mind to buy something.The other point is listening and communication with your workers. A good leader who is always concerns their employees thinking. Workers to understand that their own well-being is affected by providing good customer service. For example, I had a part-time job before, which is selling the earrings and necklaces. In the first few weeks, my boss just told me try to sell them as much as you can, but she did not taught me how to do. Later, I told her I do not how to describe the feature about each style and she taught me how to say, at the end, I sold many products. Hence, the communication is quite important between the boss and work.Lastly, the enterprise attempts to reducing high product in order to reduce the loss in the business. The enterprise needs concern the household in the whole economy. Most of people cannot afford the high price. Therefore, for the firms might be muddled some customers that affect the profit into the business. For instance, if I am going to buy a laptop, the first thing I see the price then its function. I think not too many people can afford high price whether it has high-tech. So, the company might be lost that kind of customer who really cares about the price.In conclusion, the keys of keep a high customer loyalty is to provide the service that could satisfy the customers wants, needs and use proper attitude. However, it is the most important to understand that to deliver the excellent service makes more profit to the business.1.2. SWOT and PEST analy ses of the business environment1.2.1. SWOT synopsisSWOT analysis summarizes the key issues from an analysis of the business environment and the strategic capability of an organization. The main objectives of conducting SWOT analysis is to identify the extent to which the current outline of an organization and its more specific strength and weaknesses are relevant to, and capable of, dealing with the changes taking place in the business environment. It also uses to assess whether there are opportunities to exploit further the unique resources or core competence of organization. SWOT stands for strengths, weaknesses, opportunities and nemesiss.StrengthsStrengths are internal characteristic that has the potential of improving the organizations agonistic situation. either organization has some strength.A strength could be* A hot product or service* New machinery or equipment.* pissed market share.* Strong financial.* Specialist Hardware and Software expertise.WeaknessesWeaknesses are an internal characteristics that leaves the organization potentially vulnerable to strategic moves by competitors. Every organization also has some weakness.A weakness could be* Poor reputation.* Lack of marketing strategies.* Location of the business in respect of the market-place.* Poor after-sales service record.OpportunitiesOpportunities are an environment situation that nominates portentous prospects for improving an organizations situation relative to competitors. All organizations have some opportunities that they can gain from. These could range from diversification to sale of operations.An opportunity could be* A new or developing market.* Possibility of purchasing an effective competitor.* Government grants offered for new market development.The possibility of cheaper raw materials.ThreatsThreats are an environment situation that offers significant prospects for undermining an organizations competitive situation. No organization is exceptional to threats. These cou ld be internal, such as falling productivity. Or they could be external, such as lower priced international competition.A threat could be* Competitors developing new products or services.* Extra competitors in the main market area.* High bargaining power of suppliers.* Taxation is introduced on the products or services1.2.2. PEST Analysis A PEST analysis, as defined by David Lines et al is Political, Economical, Social and Technological analysis, a means of analysing the external factors that may present opportunities or threats to a business.(David Lines et al, 2004p212 ). It is also known as PESTEL analysis when Environmental and Legal factors are included.It is used to identify external factors which may affect a company. (http//www.marketing-intelligence.co.uk/help/QA/question24.htm)The political factors PEST looks at include government stability, taxation policy, foreign betray regulations and social welfare policies. Foreign trade regulations in particular are important for a n organisation planning on opening up in a different country or trading with a different country as their laws may differ from those the organisation already employs.Economical factors include business cycles, interest rates, money supply, inflation, unemployment and disposable income. An organisation planning on breaking into a new market would be well advised to look at the economical factors that may affect their proposed business plans, such as market trends and consumer patterns.Sociocultural factors, such as population demographics, social mobility, lifestyle changes, consumerism and levels of education, should also be monitored closely, and example being the tobacco industry. With people becoming more health conscious and with social pressures on smokers growing in western countries the sales of tobacco have been adversely affected in this market. Anti sess campaigns, restrictions on advertising and packaging and the banning of smoking in most public places, as well as heavy taxes and court cases, have led tobacco companies to concentrate their marketing efforts mainly on the developing world.(Gerry Johnson and Kevan Scholes, 2002)Technological factors include new discoveries, speed of technological transfer, government spending on research and rates of obsolescence. These are important factors to watch, especially for people in the hi-technology industry which changes constantly. For example in the mobile phones industry new models with bigger memory, new extras and applications and other technological advances have replaced the original mobile. A mobile phone is no longer just a mobile phone but a computer, diary, calendar, and in some cases office. With new models coming out almost every month it is important the mobile phone companies keep up with current trends to ensure their mobiles do not become obsolete.1.3. Service/ Product featureIn its broadest sense, whole step is a degree of excellence the extent to which something is fit for its purpos e. In the narrow sense, product or service quality is defined as conformance with requirement, freedom from defects or contamination, or simply a degree of customer satisfaction. In quality forethought, quality is defined as the totality of characteristics of a product or service that bears on its ability to satisfy stated and implied needs. Quality is also promptly embracing the nature or degree of impact an organisation has on its stakeholders, environment and society.Meeting requirementsSpecifications are an imprecise means of conveying congenital aspects not everything can be reduced to figures or measurable characteristics. For instance, the characteristics of friendliness or courtesy in a service industry are difficult to measure reliably and repeatedly. Therefore, conformance to requirements is not necessarily all there is to achieving quality.Quality is a resultQuality is the result of a comparison between what was indispensable and what was provided. It is judged not b y the producer but by the receiver. The judgement can be made of an intention, as is the case when selecting suppliers, or an output, as is the case when purchasing a product or service.Customer satisfactionThe only true measure of delicious quality is customer satisfaction, which takes into account both objective and subjective interpretations of the needs and expectations of customers. If customers are quenched with the products and services offered, the organisation has not only correctly interpreted customer needs and expectations but it is also providing products and services of acceptable quality.Changing customer perceptionsCustomer needs and expectations are constantly changing. Awareness of new technology, legislation, problems, competitor products or services creates new wants for customers. Wants turn into demands when these customers begin their next purchase. Therefore, it is vital for organisations to constantly improve quality so that well-provided customers are re tained as well as created.Quality and valueValue is not a price tag but a measure of the benefits derived from a product or service for what is given in return. A product may well meet physical and functional requirements but be overpriced when compared to others of the same class and grade. Alternatively, the same product may be on offer at another store for 50 per cent less, indicating exceedingly good value for money.In an effort to reduce costs, some organisations have forgotten that it is the quality of the complete transaction that counts. Getting product quality right while ignoring the human relationship between customer and supplier will not lead to satisfied customers.What quality is not?Quality is not perfection, a standard, a procedure, a measure or an adjective. No amount of inspection changes the quality of a product or service. Quality does not exist in isolation there has to be an entity, the quality of which is being discussed. Quality is not a specific characteris tic of an entity but the extent to which that characteristic meets certain needs. The value of the characteristic is unimportant it is how its value compares with customer needs that signifies its quality.Why should an organisation be provoke in quality?Every business exists not to make a profit, as many would have us believe, but to create and retain satisfied customers. A business would have no profits if it failed to create and retain satisfied customers. Providing products and services which meet customer needs and expectations creates satisfied customers. Anticipating future needs and expectations retains satisfied customers. Therefore, quality is vital to the survival of every enterprise.What does quality apply to?Every product, service, process, task, action, decision can either be acceptable or unacceptable. Hence, there is an intrinsic quality in everything that an organisation does. Everyone must pay attention to quality, from the chief executive to the shopfloor across all functions in an enterprise. It is as important for patronage staff to pay attention to quality as production staff.Who is responsible for quality?One can only be responsible for doing something relative to quality. Hence a person can be responsible for specifying quality requirements achieving quality requirements determining the quality of something Assigning responsibility means giving a person the right to cause things to happen and with this right should be delegated the authority to control the processes which deliver the output the quality of which the person is responsible for.One four-in-hand cannot be made responsible for quality within an organisation unless that manager is the CEO. All a specialist manager such as a Quality passenger car can do it is to enable others to achieve quality by providing encouragement, leadership, training, tools, techniques and performance data. However, it is important for someone in the business to give leadership and results on quali ty performance and this person needs special knowledge and skills.How can quality be achieved?Several methods have evolved to achieve, sustain and improve quality. They are known as quality control, quality improvement and quality assurance collectively known as quality management. Quality management is not the preserve of one manager but of all managers. Quality is achieved through a chain of processes, each of which has to be under control and subject to continual improvement. The chain starts with top management expressing a firm commitment to quality, thenestablishing customer needs and expectations developing and maintaining a management system that will enable achievement of customer needs and expectations reliably, repeatedly and economically designing products and services with features which reflect customer needs building products and services so as to reproduce faithfully the design confirming before delivery that products and services possess the features required pre venting the supply of products and services which possess features which dissatisfy customers discovering and eliminating undesirable features in products and services finding less valuable solutions to customer needs making operations more efficient and effective discovering what will delight customers and providing it most importantly, honouring commitments A variety of standards, philosophies, methodologies, tools, techniques and measures have been developed to help organisations meet these goalsmanagement systems ISO 9000, ISO 14000, BS 8800, BS 7799 philosophies total quality management methodologies business process management, continual improvement tools and techniques process charts, failure mode and do analysis, statistical process control, quality function deployment measures quality awards, best value, ISO 9000 and Investors in People All rights are reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or b y any means, electronic, mechanical, photocopying, recording and/or other without the prior written permission of the publishers. This publication may not be lent, re-sold, hired out or otherwise disposed of by way of trade in any form, binding or cover other than that in which it is published without the prior consent of the publishers.3. Literature review on customer satisfaction3.1. What is customer satisfaction? Customer satisfaction is the provision of goods or services which fulfil the customers expectations in terms of quality and service, in relation to price paid. Customer satisfaction can help the businesses achieve a sustainable competitive advantage. It is about understanding the way a customer feels after purchasing a product or service and, in particular, whether or not that product or service met the customers expectations.Customers primarily form their expectations through past purchasing experiences, word-of-mouth from family, friends and colleagues and informatio n delivered through marketing activities, such as advertising or public relations. If the customers expectation is not met, they will be dissatisfied and it is very promising they will tell others about their experience.Why customer satisfaction is important?The organisations should not underestimate the value of customer satisfaction. It is becoming an important area of competition.A high level of satisfaction can deliver many benefits, including-Loyalty a exceedingly satisfied customer is a loyal customer. -Repeat purchase a highly satisfied customer buys more products. -Referrals a highly satisfied customer tells their family and friends about the product or service. -Retention a highly satisfied customer is less likely to switch brands. -Reduced costs a highly satisfied customer costs less to serve than a new customer. -Premium prices a highly satisfied customer is willing to pay more for the product or service.Not happy JanMonitoring customer satisfaction is important because we are much more likely to tell our friends and family about a bad experience with a product or service than a good experience. The introduction of blogs and websites such as www.notgoodenough.com.au has provided customers with an excellent platform to spread the bad word about a product or service to thousands of people. And theres always the threat of negative publicity generated from current affairs programs or other media outlets. Dont learn the lesson about customer satisfaction the hard wayCustomer satisfaction researchSatisfaction surveys are an important method for collecting information about how the customers think and feel about the organisations brand, product or service.A satisfaction survey can help the organisations to understand the expectations of their customers, determine whether the customers believe they are meeting those expectations, identify new customer requirements or trends in the market and determine what areas of the organisations business need investme nt.A good customer satisfaction survey will also help the organisations to understand the causes of dissatisfaction among their customers. Once the organisations have identified these issues, they will be able to implement new practices to improve customer satisfaction.Many businesses systematically measure customer satisfaction through independent surveys, feedback forms, mystery shopping and focus groups. Some third troupe surveys also compare the customer satisfaction of major competitors, which allows companies to benchmark themselves in their relevant sector.Measuring customer satisfaction doesnt have to be expensive. It can be as simple as preparing a short feedback form or conducting a brief telephone interview that asks the customer to rate the product or service on a number of criteria.Indicators of customer satisfactionAn important indicator of customer satisfaction is the customer property rate. To calculate the customer retention rate, the organisations will need to cap ture data about the total number of customers and the number of customers switching brands. If they track this information ove

Essay --

Abu Dhabi jurisprudenceCustomer Relationship Management Abdullah Ali Mohamed K-91105597Ahmed Abdullah Al Maysari K-81105597 accounting entry about Abu Dhabi PoliceAbu Dhabi Police is the major law enforcement agency in the Emirate of Abu Dhabi which was established on 1957. Abu Dhabi Police is mainly responsible for enforcing criminal law, enhancing world safety, maintaining pronounce and keeping the peace throughout the Emirate. As a representative of the Ministry of Interior, and in its capacity as a global partner, the Abu Dhabi Police also works virtu in ally with local, national and international agencies to contribute to global peace and stability. Integrity, honesty and respect for human rights are the core values of the Abu Dhabi Police while the notion of public service is a central pillar in Abu Dhabi law of nature thinking. Embraced as a legitimate partner by the community, the Abu Dhabi Police pursue efficiency and strong point through the use of t he latest technological advancements and systems management practices. By incorporating the best of the old with the best of the new, Abu Dhabi Police has achieved the flexibility, adaptability and durability required to be widely regarded as one of the worlds leading law enforcement agencies.Vision To ensure continuity of Abu Dhabi emirate as community enjoys security and safety through the provision of high quality police services to citizens, residents of the emirate and its visitors.Mission Working for a safe community, achievement of stability, reduction of crime rates. Contribution to implementation of justice in a manner that promotes the effrontery of the public in police. The internal and external customers in Abu Dhabi policeAbu Dhabipolice externa... ...o customers are going in front of the other customers, in order to treat all the customers equally.Finally, availability of more seats in the waiting area will create a more satisfied customers, were they can be seated or else of standing in the crowded waiting area with a few seats available. Changes that can be implemented to improve the service provided by Abu Dhabi PoliceProvide more smart services through the mobile, in order to complete all required services without the need to visit the service center. traverse providing training on communication skills to all the employees to maintain that the customers are satisfied while dealing with the customers service employees.Provide a breath and complains box to improve the service in Abu Dhabi police service centers in the future. Referenceshttp//www.adpolice.gov.ae/en/Portal/about.adp.aspx

Romeo And Juliet Essay -- essays research papers

The story, Romeo and Juliet carried a constant theme of love and death. William Shakespeare wrote this exemplify with some(prenominal) different ideas in mind. He tried to have a romance story that still incorporated violence as well as japery making a play that all classes of people would enjoy. He succeeded by making one of the most famous plays of all time. Immediately as the play is commenced, the plot of the story is unfolded. The chorus begins revealing the story ab forbidden two equal ranked families, battling over an ancient grudge carried out from their ancestors. The theme of combat is already revealed in the opening line to the story. Following the line of fighting and anger comes the second theme, love. Shakespeare writes about two &8220 single - crossed lovers, referring to Romeo and Juliet. The term &8220star &8211 crossed lovers, sets the reoccurring theme of love and death and represents the entire play in those three words. Romeo and Juliet met one night at a pa rty where they immediately knock off desperately in love at first sight. Both were happily in love until they found they were in love with their enemy. The theme of teenage riot becomes an issue at this point. Romeo and Juliet love each other but this love is rejected throughout their families being both their families have had a grudge carried out from their ancestors. The only way for Romeo and Juliet to have a relationship is to keep ...

Sexual Dancers, Slang, and Cheap Junk Food Essay -- Gender Discriminat

In 2009, Burger King unleashed a new commercial for its collection of bizarre fast food advertisements. Before this one, well-nigh of their sexually appealing takes were intended for an older audience. The Spongebob Got Back commercial, however, advertised the 99 cent kids repast. The commercial aired on television has a longer rendering on YouTube. It begins with the screen centered on the burger king, with three females behind him in brown shorts, a white shirt, and socks to match Spongebobs attire. They break into a remix of Sir-Mix-a-Lots Baby got Back, that begins, I like square butts and I cannot lie. Soon enough, the three female dancers have their backs to the camera with what looks like phonebooks in their pants, wiggling their behinds. A female in a red short dress appears and her hindquarters are quickly measured, as are those of the other females in later scenes. The rest of the commercial consists of the females saltation in a sexual manner, and even bending down with their behinds to the camera. Meanwhile, the king walks around mimicking a rapper and attempting different dance moves and Spongebob and his underwater characters dance privileged a television in the background. In several cases, he pokes at a females rear end or points at it. At the end of the satire, the king holds up a paper bag with smiling Spongebob and Patrick on it, and the 99 cent kids meal is announced. Although the short version of the commercial was debuted in a mens basketball game, it later sneaked its way in between cartoon shows on Nickelodeon. The Spongebob got Back commercial objectifies women by promoting sexual behavior, which leads to change youth to physicality and street slang.The commercial taps into mens need for dominanc... ...g junk food with dancing women is inappropriate enough, and advertising a kids meal in a sexist manner that evokes sexual behavior is the main reason this commercial was banned, yet it is still available for view by anyone on the int ernet. Although inappropriate, this commercial says a lot about how society views women as objects, by overturning the image of a childrens cartoon. Works CitedUrban Dictionary Rumpleforeskin. Urban Dictionary. Web. 26 Jan. 2012. .SpongeBob Got Back with Burger King + Sir Mix-a-Lot - YouTube. YouTube - Broadcast Yourself. Web. 26 Jan. 2012. Square Butts Burger King Music Video with SpongeBob Square Pants - YouTube.YouTube - Broadcast Yourself. Web. 26 Jan. 2012. .